WHAT IS INFORMATION MARKETING AND HOW CAN IT BOOST YOUR INCOME?
11:42:00
What is Information Marketing and How Can It Boost Your Income?
I asked my friends Gail Saseen and
Diane Conklin to guest blog for me today about something that can absolutely
create an additional income stream for many small business owners.
Information marketing (commonly called info marketing) is sharing your
expertise with clients and customers who need what you’ve got in your
brain. Gail and Diane recently won the Glazier-Kennedy award for Info Marketers of the Year, so listen
up!
I asked “what is info marketing, and
how can it boost your income?” Here’s their answer!
One of the most common questions we
get asked is “What exactly is Information Marketing?” What does that term
mean? What is it all about? Some people call it information products, some
people call it information marketing. It’s been a struggle to figure out
how to describe what exactly Information Marketing is to people who don’t
know. It’s sad too, because it is the best business in the world.
Information marketing is really how you take the information
and knowledge you already have in your head and turn it into something you can
share with your clients and prospects.
And, it’s important to note here, this information doesn’t even have to be
related to your job or profession. You can turn your love and enjoyment of a
hobby, or just something you enjoy doing in your spare time, or something you
have specialized knowledge about into a free report or a small book, or other
type of information to share with others who might have the same interest or
who want to know more about that topic.
We believe that every business
should have at least a part of the business be some sort of Information
Marketing. It can be both an
additional income stream and a lead generator for your business.
You can turn your knowledge and information into something you can share as
free offers, or you can sell it.
Sometimes people say to us “That
might work for other people, but I’m not an expert at anything.” We don’t
find that’s true. If you’re in business for yourself you almost
undoubtedly have a passion for at least one topic. You might have a love
for marketing, or a love for photography, or dentistry. And we’re here to
tell you that you know more than at
least ten percent of all the people out there on this topic. And
that, in and of itself, makes you an expert to at least some people who can
benefit from your expertise. You can always look around and find somebody
who knows more than you about a particular topic, but we sometimes forget to
consider those people who may know less than us. And, there will probably
always be people on both sides of us – those who know more than we do and those
who know less. That’s ok – it gives you the ability to keep learning and
it allows you to develop products and services for those who know less than you
but might not be advanced enough to learn from those who know more than you
do. Besides your expertise, the way in which you deliver your info
- how you teach it or how you have fun explaining it to others – will
also attract people to you.
Information marketing really can be the information and
knowledge you have in your head that you turn into a profit. You now can take the information and knowledge you already
possess and turn that into passive, ongoing, leveraged income that will be
there for you for a long time to come. And, one of the best parts about
an information business is it’s the ultimate lifestyle business. You can have
go anywhere, live anywhere, travel anywhere you want to go and your businesses
will continue to make money for you. Anywhere you can fire up a laptop
and get online or make a phone call will allow you the luxury of checking on
things in your business. That’s what makes the information business the
best and most perfect business in the world. Well, that and the fact that
you don’t need a building, inventory, very much staff, or a lot of
equipment…and you can make a lot of money, while living the lifestyle of your
dreams – whatever that means to you.
Diane Conklin and Gail Saseen are co-founders of Complete Marketing Systems. As
marketing and business strategists they specialize in showing entrepreneurs and
small business owners how to use direct response marketing to integrate their
online and offline marketing strategies, media and methods for maximum results
from their marketing dollars. Their goal is to help you consistently
outperform your competition by measuring your marketing and strategically using
multi-media campaigns to stand alone in your marketplace as the go-to provider
for your products and services.
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