Brim Home

WHAT IS INFORMATION MARKETING AND HOW CAN IT BOOST YOUR INCOME?

What is Information Marketing and How Can It Boost Your Income?

I asked my friends Gail Saseen and Diane Conklin to guest blog for me today about something that can absolutely create an additional income stream for many small business owners. Information marketing (commonly called info marketing) is sharing your expertise with clients and customers who need what you’ve got in your brain. Gail and Diane recently won the Glazier-Kennedy award for Info Marketers of the Year, so listen up!

I asked “what is info marketing, and how can it boost your income?” Here’s their answer!

One of the most common questions we get asked is “What exactly is Information Marketing?” What does that term mean? What is it all about? Some people call it information products, some people call it information marketing. It’s been a struggle to figure out how to describe what exactly Information Marketing is to people who don’t know. It’s sad too, because it is the best business in the world.

Information marketing is really how you take the information and knowledge you already have in your head and turn it into something you can share with your clients and prospects. And, it’s important to note here, this information doesn’t even have to be related to your job or profession. You can turn your love and enjoyment of a hobby, or just something you enjoy doing in your spare time, or something you have specialized knowledge about into a free report or a small book, or other type of information to share with others who might have the same interest or who want to know more about that topic.

We believe that every business should have at least a part of the business be some sort of Information Marketing. It can be both an additional income stream and a lead generator for your business. You can turn your knowledge and information into something you can share as free offers, or you can sell it.

Sometimes people say to us “That might work for other people, but I’m not an expert at anything.” We don’t find that’s true. If you’re in business for yourself you almost undoubtedly have a passion for at least one topic. You might have a love for marketing, or a love for photography, or dentistry. And we’re here to tell you that you know more than at least ten percent of all the people out there on this topic. And that, in and of itself, makes you an expert to at least some people who can benefit from your expertise. You can always look around and find somebody who knows more than you about a particular topic, but we sometimes forget to consider those people who may know less than us. And, there will probably always be people on both sides of us – those who know more than we do and those who know less. That’s ok – it gives you the ability to keep learning and it allows you to develop products and services for those who know less than you but might not be advanced enough to learn from those who know more than you do. Besides your expertise, the way in which you deliver your info - how you teach it or how you have fun explaining it to others – will also attract people to you.

Information marketing really can be the information and knowledge you have in your head that you turn into a profit. You now can take the information and knowledge you already possess and turn that into passive, ongoing, leveraged income that will be there for you for a long time to come. And, one of the best parts about an information business is it’s the ultimate lifestyle business. You can have go anywhere, live anywhere, travel anywhere you want to go and your businesses will continue to make money for you. Anywhere you can fire up a laptop and get online or make a phone call will allow you the luxury of checking on things in your business. That’s what makes the information business the best and most perfect business in the world. Well, that and the fact that you don’t need a building, inventory, very much staff, or a lot of equipment…and you can make a lot of money, while living the lifestyle of your dreams – whatever that means to you.

Diane Conklin and Gail Saseen are co-founders of Complete Marketing Systems. As marketing and business strategists they specialize in showing entrepreneurs and small business owners how to use direct response marketing to integrate their online and offline marketing strategies, media and methods for maximum results from their marketing dollars. Their goal is to help you consistently outperform your competition by measuring your marketing and strategically using multi-media campaigns to stand alone in your marketplace as the go-to provider for your products and services.

Top of Form

11:42:00
0 Comments

WHAT IS NETWORK MARKETING, EXACTLY?

What is network marketing, exactly?

It depends on who you talk to.

I’m serious!

Talk to someone who joined a network marketing opportunity, learned the ropes, took action and went on to build a wildly successful business that pays them a solid six-figure, even multiple six-figure annual business and they will tell you:

“Network marketing is the greatest opportunity in the history of mankind for the average person without a lot of money to invest to become financially free.”

Talk to someone who has joined a few different opportunities over the years but who never really got in and “did the work” required building a business and they might say something like this:

“Network marketing doesn’t work. The only people who make big money are the people who get in early.”

So who is right? And if you think about it, neither really answers the question: “What is network marketing?”

What is Network Marketing?

According to Wikipedia, network marketing is way of doing business in which a sales force earns a commission not only for sales of products and services they personally generate, but also for the sales of others they recruit and bring into the business, which creates a downline of distributors and a hierarchy of multiple leveraged levels of compensation.

Whew. What a mouthful. Let’s break that down into something that makes more sense, shall we?

You realize you will never get rich working for someone else. You also know there are huge lifestyle benefits associated with building a success business:

You can pick the people you work with.
You can work from home part-time in your spare time.
You can pick the hours you work and how much you work.
You can give yourself an IMMEDIATE raise through tax savings.
You have the chance to literally set yourself financially free.

So you decide to investigate joining a network marketing company because of the low cost of entry and all the training and support you get. But what are you really getting yourself into? What is network marketing, exactly? Here’s the deal…

When you join a network marketing company you are “signing up” to represent that company’s product and services and business opportunity.

You “sign up” by making a small investment (usually $500 to $1,500) and by completing an Independent Distributor agreement. You are not being hired by the company as an employee but, rather, you are volunteering to represent the company as an independent contractor, business owner, dealer, representative or consultant. You are awarded a commission based upon the volume of product sold through your own sales efforts as well as that of their downline organization.

In other words, to make money you need to personally sell stuff AND teach your team to sell stuff because you earn commissions on the AMOUNT of product that moves through your new business.

What is Network Marketing? Think Franchise!

Consider a franchise operation like McDonald’s.

McDonald’s is one of the largest fast-food organizations in the world. They have more than 33,000 restaurants that serves more than 64 million people in 118 countries each day.

More than 80% of MacD’s restaurants are owned and operated by independent business owners or contractors.

Now if YOU owned the mother-ship corporation, you not only earn money by selling burgers, fries and shakes from the 20% of the restaurants YOU personally own and operate… you also earn a tiny percentage on all the sales made by the entire organization including the other 80% you do not own or operation. Meaning you are now earning a LEVERAGED income generated by the time, talent and energy expended by the other business owners on your team.

Here’s another way to look at it…

Let’s say you earn a $100 commission for selling a particular product and it takes you two hours of “work” to make a sale. Break that down and your time is worth $50 per hour. Put in a full 40 hour work week and you pocket a nice $2,000.

Let’s also say you have spent some time “recruiting” a few people to join your team who also want the chance to earn $100 per sale and you earn a nice $10 check for every sale THEY make.

Over time you have built a team of 100 people. They each make 20 sales per week – independent of your time and effort.

YOU = 40 hours, 20 sales, $2,000
TEAM = 4000 hours, 2,000 sales @ $10 each = you get $20,000

See the magic? You get paid on the time and effort of other people. This is leveraged income versus linear income.

So perhaps a good way to answer the question: “What is network marketing?” would be quote J. Paul Getty, one of the richest men in his time:

I’d rather have one percent of the efforts of 100 people than 100 percent of my own efforts.

What is Network Marketing? The Reality…

Here’s the unfortunately reality, however.

No matter how you slice it, the only way you will ever build a highly profitable network marketing business is to be willing to MASTER the art and science of sales, marketing and leadership. Because MLM is form of “direct sales” and no one makes a dime until products and services are sold. It’s that way in every business, not just network marketing.

So the KEY is to join a company, track down who is currently enjoying a level of success you aspire for, find out what they are doing… and simply be willing to DO the same things. Which, of course, may require you learn new skills and actually a few things (sales and marketing) you are not comfortable doing in the beginning. So what is network marketing?

Network marketing is a career choice and a profession.
Network marketing is a path to fame, fortune and time freedom.
Network marketing is a leadership development platform.
Network marking is fun, fast and exciting.
Network marketing is a proven “million dollar” business model.

Bless and be blessed,

11:26:00
0 Comments

THE SECRET OF MAKING MONEY WITH BULK SMS

Bulk SMS is Gradually Turning Out to be the Most Simplest & Easiest Way to Make Money doing a Stressless work while Seeking Admission or as a Student. Though this Business as been Out for Long, But i will be Explaining Further on it and How you can Make Reasonable Money Out of it, Let me Answer some Frequently Asked Question about Bulk SMS now! WHAT IS BULK SMS Bulk SMS is a Platform that allow you to Send Customised SMS at a very Cheap Rate to any Network. Hav you Receive any SMS from MTN or Airtel, Bank, Schools or Others? They Send you SMS with a Specific name without you saving their Contact in your Phone Book. What am trying to Explain above is this, Most times you Receive SMS from MTN informing you about some Promo and all that, Take Note that the SMS has a Sender name MTN which you dont have on your Phone Contact, thats the Fuction of Bulk SMS. USES OF BULK SMS Since the emergence of the Bulk SMS into the World, It has been of Immense Advantage to Individuals, the Societies and Companies both Big and Small. This Different Section make or need the Use of Bulk SMS on their Day-to-Day Activities for Information Dissemination. Religious House, Companies, Schools, Supermarkets, Hospitals, Clubs, University/ Polytechnic Departments, Computer training schools etc => Let me take the Advantage of Bulk SMS to School & Companies as an Advantage, I believe with this you can Phrase Out the Use to Other Sectors above. SCHOOLS: Bulk SMS is very Neccessary for Schools to Inform Parent about any Information or Meetings that is to come up soon, So no need to bother asking Student to Inform their Parent about any Upcoming Activities, the School can now take care of that using Bulk SMS. COMPANIES: Companies can make use of Bulk SMS to Inform their Customers about Promos or Offer that will come! They Use Bulk SMS to keep them Updated about Various happenings in the Company and many more too numerous to be Mention. ADVANTAGES OF BULK SMS • You can Reach Out to 10 Million Mobile Phone Users within 10 Minutes. • Its very Cheap to Use compare to Others Means of Information Disseminations. • Send SMS to all Network Users at the Same Rate. etc NOTE: There are Many Bulk SMS Companies out there, You have to Compare their Price before Opting for them. You can Google Search For BULK SMS COMPANY IN NIGERIA to get thousands of BULK SMS Companies. TYPES OF BULK SMS ACCOUNT 1. Customer Account: This type of Account is usually for Private Use or for a Small Scale Purpose because you dont use it for a Business, Purchasing a Single SMS with this Type of Account come for as low as N2:00 to any Network instead of Sending SMS for N15:00 on your Phone. 2. Reseller Account: This Type of Account is for this that want to make Money with Bulk SMS, You can Partners with Company, Churches and Other Institutions so that they can Buy Bulk SMS Credit from you and you can also sell for them and make Money! This Type of Account Usually come with a Website, This means that if you Open such Account, You will be given your Own Official Website so that Customer and Companies can buy SMS Credit from you. THE TECHNIC & CALCULATION INVOLVE IN BULK SMS Maybe you visited a Company as a Bulk SMS Client, Meaning you want to handle their Bulk SMS Work, and they accept your Proporsal,You can Charge them for N5 per SMS, Let me do a Little Calculation so that you Guys can know am a Mathematician...lol Bulk SMS Company sell SMS for you @ the Rate of N2 Each! ------------------------------ You Charge the Company who need your SMS Service for N5 Each! ----------------------------- Then they Decided to Send to 50,000 Customers, Then you have to Purchase 50,000 SMS. ANSWER: You have Automatically Make: 50,000 SMS * N5 = N250,000, Then you can now Deduct the Money you Used in Purchasing the SMS which is 50,000 * N2 = N100,000. TO CALCULATE YOUR GAIN You have to Calculate your Gain from the Bizness you just did, You Make N250,000 - N100,000 you used in Buying SMS, You Own Gain now is = N150,000 Cool Money Flowing! You can as Well Make Use of this Election Period, Meet any Politician and Inform him of SMS Campaign, Then try to get Phone Numbers of People Around! HOW TO GET STARTED NOW 1. Create a List of Client you need e.g Churches, School, Supermarket, You School Department. 2. Set up a meeting with your target customer and use "word of the mouth" to explain your Mission to them. 3. You can also issue a contact form in which your target customer can use in collecting phone numbers for their Customers fo you. 4. Negotiate your price for the service. 5. Collect your Money,Customer Phone numbers, The Message to be sent and the SENDER ID to be used, This is the Name that Appear at the Top like the one of MTN and co.